Tourism Data Collaboration for Enhanced Visitor Experience
Tourism Data Collaboration for Enhanced Visitor Experience
Description:
This opportunity involves collaboration between the tourism sector and local businesses to leverage data on visitor preferences, behaviors, and trends to enhance the overall tourism experience in Abu Dhabi.
Objectives:
• Improve visitor experience and satisfaction.
• Increase tourism revenue and promote Abu Dhabi as a prime tourist destination.
• Support businesses by aligning offerings with visitor preferences.
Socio-Economic Impact:
• Government: Increased tourism revenue, local economic support, and enhanced reputation as a world-class tourist destination.
• Private Sector: Access to valuable visitor statistics and insights for better targeting, improved customer satisfaction, and increased sales.
Potential Datasets:
• Anonymized visitor demographic and spending data.
• Anonymized customer feedback and behavioral data from hotels, restaurants, and attractions.
• Anonymized data from mobile and web applications used by tourists.
• Anonymized data on tourist usage of car rentals, and ride-hailing services.
• Insights into the impact of seasonal sales, promotions, and special offers on tourist shopping behaviors.
Potential Stakeholders:
Airlines, Travel and Transport companies, Accommodation Providers, Tourism and Hospitality Providers, Food and Beverage Providers, Retail and Shopping.
Code: Tourism
Sustainable Development Goals (SDG):
International Best Practices:
Spain’s tourism board collaborates with private businesses to share data, leading to improved service offerings and customer satisfaction across the sector.How to get involved?
D4G Alliance initiative facilitates win-win collaboration between relevant stakeholders where privately held data are utilized to produce actionable insights for the public interest in the Emirates of Abu Dhabi.
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