Tourism Data Collaboration for Event Planning and Management
Tourism Data Collaboration for Event Planning and Management
Description:
This opportunity involves sharing data from tourism and event organizers to analyze visitor trends and preferences for better event planning, increasing tourism and local business revenues.
Objectives:
• Optimize event planning and management.
• Increase tourism revenue by aligning with visitor interests.
• Support local businesses through targeted event offerings.
Socio-Economic Impact:
• Government: Increased tourism revenue, promotion of local culture, and improved event planning.
• Private Sector: Increased revenue from better-targeted events, enhanced visitor satisfaction, and improved service offerings.
Potential Datasets:
• Visitor demographic data and spending patterns.
• Data on event attendance and visitor feedback.
• Local business data on sales and promotions during events.
• Data on advertising reach, frequency, and engagement related to tourism campaigns.
• Visitor tracking data using location-based technology (e.g., visitor flow patterns within events and nearby attractions).
Potential Stakeholders:
Event Organizers and Planners, Tourism and Hospitality Businesses, Retail and Food & Beverage (F&B) Businesses, and Local Small and Medium Enterprises (SMEs).
Code: Tourism
Sustainable Development Goals (SDG):
International Best Practices:
In Singapore, the tourism board collaborates with local businesses to optimize event planning based on visitor data, significantly increasing tourism revenue and visitor satisfaction.
How to get involved?
D4G Alliance initiative facilitates win-win collaboration between relevant stakeholders where privately held data are utilized to produce actionable insights for the public interest in the Emirates of Abu Dhabi.
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